JC Potter Sausage Packaging

JC Potter Project

Designer: Madeline Simpson

Art Direction: Hollin Caire

JC Potter is a pork sausage company looking to refresh their design to compete with high end products found at Whole Foods. My concept is centered around "Their Story". A family owned farm who wanted to produce fresh products for their local community. "Their Story" theme is inspired by how the company first began combined with a fun and fresh feel of cooking a meal together with your family.

Current Packaging